Our Story 2017-09-25T05:48:38+00:00
Stories ignite curiosity,
guide us through the unfamiliar
and almost always urge us to share that story.

Our Story

Protsaah is a socially-conscious, ethical fashion brand that works solely with artisan communities affected by violence and instability, in conflict zones globally.

At the heart of each collection is a handcrafted, anti‐industrialism approach and a commitment to slow, sustainable fashion.

Headquartered in the heart of Zurich, Protsaah partners with artisans in places such as Afghanistan, Burkina Faso, Kashmir, Rwanda and Tibet.

The Spark

Heritage or Violence…. what pays more?

What started out as turning a passion for handcrafted heirlooms into a viable entrepreneurial venture, morphed into a bigger and powerful purpose.

Discover the spark

Our Mission

Protsaah – handcrafted peace, is driven to redefine and bring sharp awareness to the craft and character of ‘made in conflict zones’. We endeavour to merge ancient skills with modern aesthetics. Our exquisite collections are marked only by the individuality of the artisan, with inspiring stories that need to be told.

Our Soul

Protsaah - Our Soul: Craftmanship


Quality artisanal products, imbued with the story of the maker, that will be passed on for generations.

Protsaah - Our Soul: Craftmanship

Fostering Heritage

Breathing a new soul into age-old traditional techniques.

Protsaah - Our Soul: Craftmanship

Modern Designs

Inspire the next generation of master artisans.

Protsaah - Our Soul: Craftmanship


As much as you can.
As far as you can.
As long as you can.
Life is not meant to be lived in one place.

Protsaah - Our Soul: Craftmanship

Social Consciousness

Sustainable ethical fashion that provides independence and creator’s pride.

Protsaah - Our Soul: Craftmanship


Erase borders to foster artisan collaborations. Give the youth a viable economic avenue in their struggle against terrorism.

Saloni Duggal Shrestha

Founder & Storyteller

I’m not one for labels (have enough of those already – a daughter, sister, wife, mother). A social entrepreneur, in addition to being a woman who loves design, art and people.
My vagabond spirit has taken me to through many a winding lanes in charming lands and has given me a gift of a thousand stories.

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