At PROTSAAH, we believe in pioneering a circular fashion economy. But what is a circular fashion economy, and why is it critical for our industry's sustainable and ethical future?
A circular economy is a fancy term for an economic system where resources are used efficiently, waste is minimised, and materials are reused, repaired, or recycled to create a closed loop of production and consumption.
We aim to achieve all of these within our business!
The fashion industry is known for its fast-paced, trend-driven approach to production and consumption, leading to high waste and environmental degradation.
PROTSAAH strives to slow down the fashion world and encourage thoughtful purchasing by creating products designed to last a lifetime.
As part of the circular fashion economy, we aim to craft a more sustainable and ethical industry that maximises the value of resources and minimises waste.
How do we do it?
Here’s our circular economy story:
Recycle and Remake
Ensuring no pieces of jewellery go unloved.
At PROTSAAH, we are not just committed to sourcing ethical and recyclable materials to craft our original products and jewellery; we commit to maintaining the life cycle of each piece we produce.
We achieve this by enabling a circular economy model driven by receiving as much as we give in terms of the materials we use, the ways we source them and how we then go on to produce and repair them.
Igniting Life from Old for New Designs
Incorporating old gemstones into new jewellery pieces.
Any unused stones collected from this process are then incorporated into new jewellery collection designs or used for existing collections that use the same stones.
Our mission is the create zero waste through our recycle and reuse programme. Every piece is ethical and sustainable while allowing every precious material to continue its life in a new design with either the same owners or someone new to carry on its legacy.
Our Lifetime Recycle and Repair Programme
Our jewellery recycle and repair programme ensures no piece is left behind or goes to waste.
Our programme works like this:
- A broken necklace or jewellery item is returned to us. We even cover lost parts of earring sets!
- We first remove the stones if they are still present.
- Once the stone is removed from the jewellery piece, we carefully wash the stone, delicately removing any coated plating.
- When this is completed, we move to the metals, wherein we melt down the base metal, silver or recycled brass. This allows us to return the metal to its purest form, 92.5 sterling silver - as good as new!
- We can begin crafting an entirely new piece for the customer or retailer from here!
And because we only work with precious stones and metals, little to no quality is lost during the process.
How You Can Create a Circular Fashion Business
We’re in this together; small changes create real impact.
We are proud to work with various PROTSAAH retailers worldwide, influencing a more significant circular fashion market for all.
And we don’t like to gatekeep our secrets. So if you want to build a circular fashion business, you can achieve it by:
Designing clothes for longevity and durability, using high-quality materials that can be reused or recycled.
Adopting sustainable and ethical production methods, such as using renewable energy and reducing water usage and chemical waste.
Implementing circular business models, such as rental or resale programmes, allows clothes and items to be used for extended periods and prevent them from ending up in landfills.
Creating closed-loop supply chains where materials are recycled and reused rather than discarded.
Educating consumers on sustainable fashion practices, such as repairing and upcycling clothes rather than discarding them.
The Future of Slow FashionSlower fashion doesn’t mean out of style!
A circular fashion economy prioritises sustainability and ethical practices while meeting consumer demand for fashionable clothing and jewellery.
Our approach to a circular fashion economy benefits the environment and the economy. We create new jobs for artisans worldwide who would otherwise be underpaid and working in unsafe environments. We reduce costs associated with resource depletion and waste disposal.
We work tirelessly to ensure whatever we take from our environment, we give back even more.
Sustainability isn’t about being 100% sustainable; it’s about the small steps we can all take to craft a real impact.
To learn more about our processes and recycle and repair programme, contact the PROTSAAH team!