Protsaah is a socially-conscious, ethical fashion brand that works solely with artisan communities affected by violence and instability, in conflict zones globally.

At the heart of each collection is a handcrafted, anti‐industrialism approach and a commitment to slow, sustainable fashion.

Headquartered in Zurich, Switzerland; Protsaah partners with artisans in places such as Afghanistan, Burkina Faso, Kashmir, Rwanda, Tibet and Syrian refugee projects.

Tibet Flags Peace


Protsaah is Brave, Curious, Conscious and Elegant with a subtle sense of Adventure. Rooted in a passion for community, connections, wanderlust and art, we believe that an authentic luxury brand not only delights the customer with something beautiful, but provides empowerment to all involved in its creation.



Heritage or Violence…. what pays more?
What started out as turning a passion for handcrafted heirlooms into a viable entrepreneurial venture, morphed into a bigger and powerful purpose.

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Protsaah is a purpose-driven, socially conscious ethical lifestyle brand. We aim to create economic independence within artisan communities affected by political & economic instability globally. 

We are committed to creating a positive impact in the fashion industry by adopting a ‘communities-first’, anti‐industrialism approach. 



Founder & Storyteller

I’m not one for labels (have enough of those already – a daughter, sister, wife, mother). A social entrepreneur, in addition to being a woman who loves design, art and people. My vagabond spirit has taken me to through many a winding lanes in charming lands and has given me a gift of a thousand stories.