January 08, 2021
Making arts and crafts more worthwhile than violence
We encourage people in conflict areas to forge a peaceful future.
Our name says it all: "Protsaah" is derived from Sanskrit "protsahan," which means "to encourage." As a socially conscious, ethical fashion brand, we work exclusively with groups affected by violence and instability - worldwide. Each piece of jewellery, each item tells an encouraging story of all who have contributed to it. You can read them on the corresponding website, and we'll be happy to keep you up to date with news in our newsletter. In this way, we help to ensure that those affected are not forgotten.
They are given the opportunity to cultivate traditional art skills under fair conditions. In the midst of war, flight and violence, they can create beauty and participate as whole persons.
Currently, people in Afghanistan, Burkina Faso, Kashmir, Rwanda and Tibet create the high-quality crafted pieces in our collections. We also work with projects that benefit refugees from Syria.
Valuing the artisanal process more highly than industrial mass production - we consistently follow this philosophy. This is what we mean by sustainable luxury. This is how we help drive the "Slow Fashion" movement from our headquarters in Zurich.
Learn more about the stories behind our collections.
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